Music in sport and fitness
Music and physical activity go hand in hand. Music sets the mood and helps both elite athletes and everyday exercisers push a little further. With a Stim music licence, you can create inspiring experiences at your gym, fitness studio or sports event.
o you play music at your gym or in your fitness studio? You’re doing the right thing. Research shows that well-chosen music improves the visitor experience, increases sales and strengthens your brand. To avoid breaching copyright law, you need a licence for your business. Stim ensures that the money goes to the people who created the music.
Choose a licence package that suits your business
In our shop you’ll find licence packages tailored to your needs. We offer three packages: Mini, Basic and Premium. Premium is our most comprehensive package and covers everything you may need.
If needed, we can tailor the packages to your business. That way you only pay for what is relevant to you, while feeling confident that you have the right licences in place and are meeting your obligations.
Suitable for businesses such as:
- Gyms
- Yoga studios
- Dance studios
- Sports events
- Swimming pools
- Sports clubs
How is the cost calculated?
Gyms and fitness studios
The fee for sports and fitness businesses depends on how and where the music is used. For instructor-led fitness and dance classes, a new combined licence applies from 1 January 2026: Music in fitness and dance classes. It replaces the previous licences for fitness classes and dance courses.
For instructor-led classes, the fee is based on:
- the number of classes per year, and
- the number of participants per class (1–25, 26–75 or 76+).
For short classes (under 30 minutes), a separate price list applies.
Important to know
- The licence for fitness and dance classes does not cover music in areas such as changing rooms, lounges, reception areas, shops or similar spaces. For music in these areas, a separate licence for music in customer and visitor areas applies.
- If you operate at multiple locations, you need one licence per premises/physical address.
- If music is copied/transferred/stored on CD or other media for use during classes, an additional fee per instructor and year applies.
- The minimum amount per invoicing occasion is SEK 367.
Want to see the full price list and all terms? Read more about Music in fitness and dance classes.
Example
Calle runs a gym with an open training area and several instructor-led classes in a studio. Background music is played in the shared areas to create the right atmosphere, and instructors use music as part of their class sessions.
For Calle, this means that music used in instructor-led classes is licensed under Music in fitness and dance classes, while background music in shared areas is licensed separately under the terms for music in customer and visitor areas.
Sports events
If you organise sports events such as competitions, friendly matches, training matches or larger sporting events, you need a music licence from Stim. This covers music played before and during matches, during breaks and at award ceremonies.
The fee is calculated based on ticket revenue and minimum fees (based on the number of spectators and participants who can be exposed to the music).
Public sports and leisure facilities
If you run, for example, a swimming pool or an ice rink that is open to the public, the fee is based on the number of visitors per year.
Dance courses
For instructor-led dance classes/courses, the Music in fitness and dance classes licence applies from 1 January 2026. The fee is based on the number of classes per year and the number of participants per class.
If you organise dance performances, special terms apply. For performances with free entry, a day fee applies up to a certain number of visitors, and for larger audiences you may need to contact Customer Service.
Where does the money go?
The licence fees you pay are distributed to songwriters, composers and music publishers in accordance with copyright law. Stim is owned by rightsholders and is a member-owned economic association with no profit motive. Together with you as a customer, we help create the conditions for creativity and renewal in Sweden’s music scene. Today, Stim represents close to 100,000 affiliated music creators and publishers.